First, given the company's strong market share, its profitability, and its ownership by the larger Limited Brands, Victoria's Secret will emerge from the current global economic downturn with far less risk and damage than many of its smaller competitors (Victoria's Secret 2008; Hoover 2010). Another opportunity facing the company is the increase in current fashion trends of "sexy" outerwear and underwear as modeled by pop stars and the increasingly

Victoria's Secret: Trend Report Victoria's Secret has a quintessentially feminine atmosphere as a store, although male consumers may occasionally enter it to make a purchase. The store looks like the inside of a woman's closet, complete with white, ornate sliding drawers to hide ruffled, feminine underwear, cloth satin hangers on which various slips are suspended, and delicate pillows and sachets. The color scheme is overwhelmingly pastel and white, and the satin

Marketing We went into a Victoria's Secret store, and recorded our observations. These were then evaluate against what we learned in Underhill about the differences in the way men and women shop. We sought to evaluate the store on a few different dimensions, including store design, merchandising and the way that the store seeks to influence buyer behavior. At the conclusion of the report, we will offer some recommendations to Victoria's